Tempestade Cerebral

Via digg, no Yahoo! News (meu destaque):

"A published report says the Disney Company plans to start making some of its most popular programming available free on the Internet.

The Wall Street Journal says shows like "Desperate Housewives" and "Lost" would be available on a revamped Web site the morning after they air. The report says shows would be archived so viewers can eventually watch an entire season of shows from outlets including ABC and Disney Channel.

New technology would be aimed at preventing viewers from fast-forwarding through commercials, in an effort to keep advertisers happy."

Com o crescimento do número de casas com acesso de banda larga à internet, os produtores de entretenimento podem começar a "flanquear" o poder negocial dos actuais canais de televisão conseguindo, ao mesmo tempo, personalizar a comunicação publicitária. Face a isto, qual o futuro de empresas como a RTP, SIC ou TVI?